As a non jw with no particular motivation to see them run off the planet, I don't see this as any more than a rallying of the troops. It's a business and they're acting like good businessmen. The Catholics are doing the same thing, rallying the troops, by way of a kinder more humanlike Pope.
Look, the threat to the WTS, and every religion, isn't websites exposing flaws in their doctrine. It's science exposing the very basis from which they all draw their power as being false. But that's going to take a very long time to play out. Even still every religion, even Islam, is filled with faders so to speak. Those who still associate but don't REALLY believe. And every religion is trying it's best through whatever methods work best for them to maintain their core believers. Sure, the WTS probably has a hard job at hand, but nonetheless, they're all pretty much in the same boat.
Think about this; you can't teach creationism, the very foundation of religion, in public schools yet that in and of itself doesn't stop everyone from being religious. It should, but it doesn't. Why? I suspect it' because many don't realize evolution is a scientific fact. People hear evolutionary theory and think it's an idea still up for debate when, in fact, it's been a closed case for some time. The only thing up for debate is the how not the if. But I also suspect that alot of people don't care in that they want to be religious regardless of what the truth is.
So my point is, exposing the truth is not the weapon of mass destruction for religion that some seem to believe. There's people on this site who have abandon the jws but still believe in the bible, for example. They still believe in a fairy tale. They've just exchanged one for another. So no religion, not even the WTS, needs to fear the truth anytime soon. People will believe whatever makes them feel good regardless of truth.
